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Comune di Positano
Via Marconi 111 - 84017 Positano
Codice fiscale 80025630650 / P. IVA: 00232340653

The AMALFI COAST 2.0 - Unesco World Heritage Project

The AMALFI COAST 2.0 - Unesco World Heritage project was born from the desire to create a new tourist and cultural itinerary that, for the first time, could unite the 13 municipalities involved, with the aim of simplifying and improving the tourist information offer of the Amalfi Coast, thus facilitating the stay of guests who choose our coast as their destination. Through the implementation of 11 operational interventions, AMALFI COAST 2.0 aims to simplify the approach to cultural and logistical information, but above all to indicate a unique path where tourists can find new and unforgettable cultural experiences.

Involved Municipalities

The municipalities involved in the project and the path are Cava de' Tirreni, Vietri sul Mare, Cetara, Maiori, Minori, Ravello, Scala, Atrani, Amalfi, Conca de' Marini, Furore, Praiano and Positano, which is the project leader.

The 11 Interventions

The 11 interventions are aimed at the creation of the necessary digital infrastructure, but also at the creation of events and manifestations that can act as a driving force for a better enjoyment of the historical, archaeological, natural and architectural sites of the Amalfi Coast, leaving an indelible mark for the future of this territory.

  • AMALFI COAST 2.0 ROUTE
    A journey through 13 municipalities with 57 points of interest, discovering 7 unique food and wine presidia, with simplified and sustainable logistics and travel.
  • CULTURAL AND ARTISTIC EVENTS
    For the first time, a common calendar among the 13 municipalities, creating 14 cultural events related to the history and archaeological and architectural sites of the Amalfi Coast.
  • AMALFI COAST 2.0 APP
    A single mobile application (iOS, Android) for all municipalities. An indispensable "smart" tool to take advantage of all the information on the Cultural Route.
  • A NEW LOGO
    A logo that unites the 13 municipalities, with a single visual identity linked to the Unesco World Heritage project.
  • AMALFI COAST 2.0 WEB PORTAL
    A modern bilingual portal, fast and with all the information you need.
  • DIGITAL MARKETING
    A digital marketing project that makes the most of the web's ability to communicate, especially through social platforms.
  • SOCIAL PROFILES
    New social profiles for the project to best engage tourists and fans of all ages.
  • DOCUFILM AND COMMERCIAL
    A documentary that links the 13 municipalities in one big journey, through places of interest and beautiful images of the Amalfi Coast, which will then be turned into a commercial for international promotion and trade fairs.
  • MULTIMEDIA MATERIAL
    Photos, videos, testimonies of an incredible and unforgettable land. The material, broken down by municipality, will be available on the web portal, app and social media.
  • PAPER AND DIGITAL BOOK
    From the research and realization of the docu-film and multimedia material, a book is born, both in print and digital, that brings the whole journey together in one document.
  • MULTIMEDIA TOTEMS
    13 state-of-the-art multimedia touch totems to be installed in the 13 municipalities. An innovative "on-site" system for the dissemination of cultural information and multimedia materials in each territory.