“Amalfi Coast 2.0 – UNESCO World Heritage” is much more than a graphic project: it is a shared vision, created to promote the cultural and tourist revitalization of the 13 municipalities of the Amalfi Coast.

With a brand identity designed by Elevan, the Coast now presents itself with a unified, elegant, and contemporary voice, capable of telling millennia of history, art, and beauty through a modern lens.

At the heart of this new identity is the official logo “Amalfi Coast – UNESCO World Heritage” — a contemporary symbol that brings together Mediterranean colors, majolica tiles, light, and landscape into a strong and recognizable visual identity.

The logo has been conceived as a true “visual umbrella”, capable of enhancing the historical, scenic, and artistic uniqueness of one of Italy’s most iconic territories. The color palette recalls the sea and sun of Campania, the majolica domes, and the motifs of local craftsmanship, while the modern typography engages in a harmonious dialogue with tradition.

The visual identity was designed to be flexible and consistent across all contexts: from websites to tourist signage, from event promotion to merchandise. The visual system includes horizontal and vertical logos, primary and secondary color palettes, graphic patterns, and coordinated materials (forms, posters, brochures, email signatures), along with practical tools for tourism and institutional communication.

The project has two main goals:

• to strengthen the Amalfi Coast’s position as an international cultural destination,

• and to provide local stakeholders with effective tools for unified and recognizable communication.

“Amalfi Coast 2.0” is a new vision for a timeless land, blending tradition and innovation to lead the Coast into the future with a visual identity that truly reflects its soul.